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Household water purification agents to join the three elements of hot market

 时间:2020-06-16 22:31:08 来源: 

worsening domestic water pollution, + rise of the Internet era, expanding the scale of competition in the industry, the three elements to accelerate the development of China's rushed home water purifier industry, Agent of prospects the way, making home water purifier to become "network new hero." Senior experts expect the scale of one hundred billion market over the next five years, our home water purifier industry, industry potential. According to the China Center for Information Industry Development released the "first half of 2016 home water purifier market analysis report" shows: This year just past the first two quarters, our home water purifier retail market amounted to more than twenty million units, retail sales up to more than twenty billion yuan.

家用净水器代理加盟市场火爆三要素

Agent home water purifier market hot inseparable from these three elements:

First, household water purifiers Agent, has been able to by the blitz, because there is a growing emphasis on healthy drinking water, due to the frequent occurrence of water pollution in China in recent years, with some water safety issues continue to be exposed tap water, bottled water, direct and simple access to promote household water purification terminal sales agent to join the market, as people continue to raise awareness and awareness of healthy drinking water, combined with improved living standards, household water purifiers household necessities is becoming inevitable.

Second, the rise of the Internet era + and rehabilitation, but also to the home water purifier market and agency joined to provide an efficient and convenient channels, Lynx, Jingdong, Suning and other major electricity supplier once again an important platform for appliance sales, and active online 80,90 consumer groups, also happens to coincide with the target consumer group home water purifier.

Third, the industry's impact on brand development and prosperity, unprecedented huge space for development, and the basis for the agency backed by the franchisee the real deal, a well-known domestic household water purifiers to join the vigor of the market, whether the product mix or marketing strategy, household water purifiers become many foreign brands focus on fostering category. Plus some domestic water purifier manufacturers of large-scale influx, making water purification agents to join an exponential expansion of market size.

water purification agents to join the industry market analysis

According to the Internet monitoring large data show that the first two quarters of 2016, the online home water purifier market sales reached 450 million units, the overall market is expected to reach 2016 sales of 25 million units, the year 2016Expects online sales of home water purifier is expected to exceed 90 billion yuan, an increase of more than about 30% of the market share of nearly 20% line the first half of 2016, Lynx sold over 288 million units, sales reached more than 50 billion; the Jingdong Mall sales of 700,000 units, sales of about 1.02 billion yuan.

in accordance with the price distribution of home water purifier on the market now, thousand dollars below retail volume share of products accounted for 40% of the total sales volume of the entire online market, retail sales accounted for 16.8%, compared with the same time three thousand dollars and above products (mainly RO reverse osmosis water purifier based) sales accounted for the nearly 32 percent and rising rapidly.

also reported that the Shenzhen Wal-steven market survey shows that from the current Agent and market competition point of view, from the very beginning of imported brands firmly occupy the high-end market, from a functional and technological innovation, import brand of domestic brands face increasing pressure is not surprising, coming home water purifier market agent's general direction, it will still be dominated by international brands.