End water purification getting better development of the industry to make quick money era

 时间:2020-06-12 23:12:41 来源: 


"weekend part-time selling water purifiers can commission a lot of ......", "water industry profits we know very well ......" on various occasions, I have heard different people understanding of the water industry. Indeed, hundreds of companies to attract 3000-4000 crazy influx of the industry, says unprofitable like joking. But it is undeniable, water purification market competition becomes more intense, the overall market is also getting into the specification road. Trying to rely on speculation, earn quick money companies and brands have been difficult to survive in this area. Today's water industry has been gradually standardized, on the right track.

the flow, water purification getting better

With the worsening pollution of water resources, improve the people's quality of life requirements for health, water purification business is a timely act. Pollution first, then governance, many developed countries have gone through the process of industrialization in such a way. China 30 years of industrialization has made brilliant achievements, but it is undeniable, the environment is also paid no small price. 2016 China State of Environment show that in 2016, 6124 groundwater quality monitoring sites in the country, the water quality is good grade, good grade, good grade, poor and very poor grade level monitoring sites accounted for 10.1%, 25.4%, 4.4%, 45.4% and 14.7%. This means that more than 60% of the groundwater quality is poor.

At the same time, rapid economic development, stimulated people higher demands on the health and quality of life. Today, consumption upgrade is the general trend. During the Thirteen Five, China will be building a moderately prosperous society, per capita national income is in the world's middle-income to high-income level transition. With the increase in income, consumption structure of urban and rural residents will transition to a higher level. In the process of upgrading the entire consumer, consumer demand will no longer be from scratch, but from there to turn good. There is no doubt that water purification products in the consumer category.

The PRC consumer survey results show that nearly 90% of consumers think that the need to purify drinking water in the home, the more it is worth mentioning that 90.5% of consumers believe that the home will need to install a water purifier. PRC, according to data from the beginning of 2014, the water purifier market has maintained double-digit growth. 2017, water purifier market will reach 33.6 billion yuan, an increase of 21%. Now, for the Chinese market, the penetration rate of less than 3% water purifiers, CityField outlook is quite substantial.

standards improve, clean technology iteration

Although the water purifier market is generally optimistic about the future, but some of the current market chaos is also of concern. However, with sound industry standards and improvement of the water purifier market is gradually becoming standardized. In the water purification market, products with excellent reverse osmosis purification filter, the largest market share, and gradually showing stronger trends. PRC, according to the data lines, the market share of the line reverse osmosis water purification device has more than eighty percent. But the problem of reverse osmosis water-efficient products and consumers has been the focus of attention in the industry.

In order to improve water conservation capacity and reduce the rate of waste water, promote the rapid development of the industry, November 2, the State Administration of Quality Supervision, Inspection and Quarantine, the National Standardization Management Commission formally issued GB 34914-2017 "reverse osmosis water purifier water efficiency limit and water efficiency rating. " It is understood that the standard for the water industry's first mandatory standard will be officially implemented from November 1, 2018.

The standard specifies the aspect of water effective method for detection and calculation, on the other hand the effect of water into five, and set the red water aquaculture net rate, water efficiency of 35% is defined that is, after the new national standard, where the net aquatic water rate less than 35% of RO reverse osmosis water purifier, even substandard products. The new national standard by setting water efficiency limit will eliminate some high-water products, the implementation of the new national standard will also RO reverse osmosis water purifier market has brought a technological upgrade.

In my view, the domestic water purification products industry is ushering in a period of innovation, the introduction of the new national standard water-efficient water purification industry will Forced upgrades, high-tech, high-quality water purification products will be subject to market approved, low-end OEM, no core technology of water purification brand will gradually be abandoned, the industry is mature integration forward.

(Source: Reference appliance entrepreneurs public number)